Some of you remember my New Year's resolution and recent launch of Head of Metal, a side project I've been working on to create and accessible and passionate blog about heavy metal music. I'm grateful for the guidance I've received so far from Patrick, Eddie, and Social Triggers (which I really recommend you check out if you're at all interest in online marketing).
I get asked about it a lot, s I figured I'd give WSO an update on my progress and share some things I've realized during the first 6 months of running Head of Metal.
1. Gaining subscribers is HARD.
This is more of a function of overall traffic (which is still quite low and takes a long time to build up). It helps that I've taken some obvious steps like making "Email Required" visible on my black background (I can hear you laughing, @Wallstreetoasis.com) and adding an email signup form at the bottom of each post. Traffic has gone from literally zero to a few hundred unique views each month, but I've still got very few subscribers. I wonder if I'm doing all I can here.
2. Google Plus is REALLY Powerful.
Props to Eddie for encouraging me to get on board with this. With G+ I'm able to promote my content to communities of metal fans thousands of members strong and build a following even faster than Facebook or Twitter (almost 200 as of this time of writing).
3. Writing to metal bands is fun.
It's easier than ever to get in touch with artists I admire with offers to share my work praising their creativity. One group that I've had success talking to is a band from Taiwan called Chthonic (that's their bassist in the photo of this post). I've done write-ups of their work, and an interview is in the works.
And even if other bands don't respond, it's fun to be the gushing fanboy.
4. You have to be in it for the long haul.
As nice as it would be for me to have 10,000 subscribers and 100,000 followers by now, it's safe to say that's not realistic at this point. It's a good long-term endgame though, and eventually generating a ton of traffic. That being said, it takes a while to build up. I hope to get there eventually, but in the meantime it helps to just think about what I can do this week that'll help me get there--a lot like angling for your dream job!
Do have a look around HOM if you're interested, as I'm open to feedback. And if you see a writeup that you think any metal fans in your life would enjoy, send it their way! I'd love to hear their stories.