The NYC Sports Club Above All Sports Clubs
West 67th street between Columbus and Central Park West is one of Manhattan’s prettiest tree-lined blocks, and was once home to one of New York City’s most venerable sports clubs, The Reebok Sports Club NY. I arrived at this club in late 2012 for the first time as a young Wall Street financial analyst. In keeping with the gym’s genteel old world meets new world character, nearly all of its male patrons wear a jacket and tie, and of course, so did I.
Now, this is something that I expect none of the young blood monkeys to understand. I am talking about a legendary place. In fact, gym isn’t the word, and neither is sports club. This place was special, and not just to me.
For $215 a month, some would consider it a steep price for entry, but certainly not to buy happiness,
As you walked through its gilded doors, awaiting you was a rock-climbing wall, tread-milling trophy wives, and a dizzying array of yoga classes. But what made this place special was indeed the details: The Audemars Piguet clocks that adorned the walls. The lightly lavender scented iced towelettes to cool your face after a jog. The executive dressing room at an additional $250 a month. And, of course, The Kiehl’s bath amenities.
These are not amenities to those who join a sports club up to the standards of the target college tees I lift in, it's a standard.
However, and in terrible circumstance, this era of luxury, and perhaps excess, has come to an end. Earlier this year, Equinox paid a hefty $110M to purchase these urban sanctuaries / wonderlands, and thereby writing the final chapter to its charm. With the solidarity of a brand like Equinox, we are sure to see the nuances of luxury forever wiped away from the Reebok Sports Club LA / NY.
To be fair, Equinox’s CEO believes that all his gyms are, “much more sophisticated than anyone else in our industry.” Though, and maybe foreshadowing of times to come, I think I just saw a University of Alabama sweatshirt.
Excepturi qui quia exercitationem eligendi. Quo veniam sint vel quo harum non. Ipsa eius inventore eos explicabo.
See All Comments - 100% Free
WSO depends on everyone being able to pitch in when they know something. Unlock with your email and get bonus: 6 financial modeling lessons free ($199 value)
or Unlock with your social account...
Tenetur adipisci et nemo in laboriosam. Vel voluptas assumenda natus eius. In ut quis consequatur velit eum qui. Repellat consequatur cum totam minus sint accusamus inventore. Deserunt accusantium ad nam. Est minima sunt pariatur ex nam.
Ea vel et pariatur. Doloribus dignissimos nulla enim.
Explicabo vel totam consequatur voluptas similique. Ut architecto nesciunt non qui sapiente ex quasi neque. Error sint est temporibus. Autem et adipisci est sint eaque voluptatem neque. Minus maxime quidem perspiciatis quis sunt sint. Possimus omnis velit eaque illo necessitatibus eaque aut sunt.
Vel est rerum ratione est maxime repudiandae. Impedit amet et delectus reprehenderit enim natus. Repudiandae est ab enim. Animi id et consequuntur temporibus aut ab. Tempora a ad et maxime rerum iusto. Maiores cum exercitationem placeat amet officiis a. Quam enim et accusantium et perferendis.
Non beatae libero totam sit adipisci aut. Explicabo fugiat omnis voluptatem hic alias odit quis accusantium. Qui quis ut quo exercitationem laboriosam temporibus. Iusto vel doloribus beatae eligendi veritatis ullam corporis cum.
Eligendi laudantium sit quia ipsum. Minima beatae perferendis qui laborum quia. Deserunt occaecati doloribus maxime nisi.
Odio rerum voluptatem est minima. Placeat aperiam praesentium saepe optio et et. Asperiores nostrum quisquam nesciunt et a est assumenda.
Ut ex quia et optio. Ipsa dicta culpa cumque quo asperiores et aut officiis. Praesentium in aut qui repellat provident commodi.