Case Studies

Hi all,

Can anyone recommend literature (an academic book or otherwise) on a collection of famous corporate case studies?

This could be famous mergers, business transformations, success or failure stories, etc… something like why the Daimler Chrysler merger of equals failed, or how Apple built an entire ecosystem around the iPhone….

3 Comments
 

Essentially I'd just like to read a bunch of anecdotes on why some businesses thrived or failed, and the central business decisions behind it

 

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