EY-Parthenon: From Corporate Finance Strategy to Strategy&Operations. New branding?
I learned that EY- Parthenon changed its EY internal name in TAS from corporate finance strategy to S&O (combined with operational transaction service). What does this change imply? Is S&O going to be the management consulting brand EY gonna push to compete with other tier 2 consulting firms? What are your thoughts on this change?
From my understanding, the name of S&O is purely for internal use. The external brand will (for the foreseeable future) be EY-Parthenon. They'll continue to do CDD and growth strategy on top of the newly added divisions (OTS & restructuring). Would love if someone closer to the matter confirm/add.
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