MBB Application play up industry/practice of interest?
Does it make sense to emphasize the industry/practice group I am most interested in in my cover letter and subsequent interviews? It does affect my choice of office. I have internship experience in that field so it could be a way of positioning myself more strongly but I'm not sure if it has the potential to backfire. I am an undergrad and the role is a generalist one. One of the appeals of consulting is the broad industry exposure but at the same time I have a strong interest int his particular area and look to do slightly more work in this industry than the others. Any thoughts?