No Brand Name--How Do I Compensate?

I've heard that if your resume doesn't have a solid brand-name company (F 500, VC, or PE) that it will be tossed out from the start of the application process. How would you suggest compensating for a lack of major internship "spike" in these areas? Showing impact, good academics, and club involvement are the typical answers, but what really gets you over the edge?

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