Couldn't help but post this here:
http://adage.com/digital/article?article_id=135115
You may have noticed an extremely attractive female/possibly human cow-stomach to your right. Apparently these gross ads are everywhere: and working, too.
Mar 10, 2009
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when those ads started appearing through valueclick it was a battle to try and get rid of them because they were running so many campaigns. nice to know i'm not the only one with these problems.
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haha. I nearly forgot how gross those ads were. Patrick, I'm glad i haven't seen one in weeks! Cheers to you.
"Online advertising start-up Rubicon Project estimates that different versions of the "belly fat" ads are now being served by half the ad networks in the U.S., sometimes accounting for as much as 30% of an ad network's total revenue"
Discounting "as much as 30%"... 50% * 15% = 7.5%
So, 7.5% of ALL Internet ad revenue came from click-thrus to those belly fat sites? shudder
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