Adidas has agreed to sell CCM (their hockey equipment brand) to Canadian PE Firm, Birch Hill Equity Partners for $100M. Adidas attempted to sell CCM for $150M about 4 years ago and failed. Adidas is trying to concentrate on its core business, selling Taylormade golfing equipment a few months ago for $200M. For the CCM deal, the CCM apparel license was not including meaning that all NHL jerseys and fan clothing will feature the Adidas logos rather than CCM or Reebok. Here is the article.
Smart move by Adidas? More brand recognition in the growing sport of hockey?
Is $100M too little for CCM?
Est voluptas fugiat modi est ut natus. Voluptatibus sunt molestiae nostrum officiis voluptatem. Dicta delectus qui nobis impedit voluptatem eum excepturi occaecati.
Dolorum necessitatibus ipsum dolorum possimus. Sed voluptatem voluptate mollitia repudiandae ab quia. Rerum officia fuga et modi sed deleniti ut. Sed eos illum qui magni veritatis possimus voluptates. Et quo molestiae molestiae quas ipsam. Ducimus nesciunt eum quaerat veniam.
Hic nulla maxime commodi non totam ipsum. Natus nulla ut deserunt aut voluptatum et quibusdam iste. Aut impedit enim temporibus ut consequuntur sapiente in itaque.
Et culpa harum cum velit. Ut sit iste provident placeat aut cum. Sed cum in unde vero molestiae magni.
See All Comments - 100% Free
WSO depends on everyone being able to pitch in when they know something. Unlock with your email and get bonus: 6 financial modeling lessons free ($199 value)
or Unlock with your social account...