The Allure of Africa: Why I am Passionate about Opportunities on the Continent

When I graduated from college in 2007, I moved to Beijing hoping to find exciting opportunities within emerging markets. In my off-hand discussions with American expatriates, family friends, and my own observations, I got the feeling I had arrived in China 20 years too late. The major cities such as Beijing and Shanghai were already booming, and while there were opportunities in the lesser-known cities in the interior of China, I didn’t have the language skills or stomach to move there.

When I returned to the United States, I started looking for job opportunities in frontier markets like Africa. As a naive 23-year old, I assumed there were only three sectors that I could work in: commodities, teaching English, or international development. Since I knew nothing about extractive industries and had already taught English in China, I targeted not-for-profit organizations. I interned for the Clinton Foundation in Boston for a year and was subsequently offered employment working in West Africa.

Managing a $10 million HIV medication donation in 10 West African countries, all the ignorant misconceptions I had about the continent quickly evaporated. My Internet connection in Senegal was better than in my former office in South Boston. Our partners at government organizations were highly educated and had left high paying jobs in Europe and the US because they genuinely wanted to improve health outcomes in their countries. And finally, there were real, exciting business opportunities. Ecobank, a pan-African bank with over 10 million customers and $20 billion in assets under management (AUM), was building a new modern international headquarters by the beach in Togo while I was living there.

To build on my newfound interest in African business, I decided to do a Masters in Business Administration in London. I chose London because it is an international city with strong links to the African continent. For example, two of the largest private equity funds investing in Africa, each with over $1 billion AUM, are based in the city. The London Stock Exchange, which represents over $60 billion in market capitalization for African companies, has the second largest exposure to the African market after the Johannesburg Stock Exchange.

By getting involved in the Africa Club at London Business School and organizing the 2015 Africa Business Summit, I have had to opportunity to engage with some of Africa’s top business leaders and investors. In preparation for this year’s event I have spoken to Arnold Ekpe, Chairman of Atlas Mara, Robbie Brozin, one of the Founders of Nandos, along with a number of other investors and entrepreneurs on the continent. The excitement about investing in Africa is about more than strong macro-economic conditions and demographics. It’s about a new generation of investors and entrepreneurs who see challenges as opportunities, and who are generating the returns and growth figures to justify their viewpoint.

I am excited about Africa’s prospects. If you are too and would like to learn more, find out how to buy your ticket to this year’s London Business School Africa Business Summit by visiting www.lbsabs.org.

About the author:
Isaac Gross is a member of the 2015 MBA class at London Business School. Before coming to London Business School, Isaac worked for the Clinton Health Access Initiative in West Africa and the USA. In Africa, Isaac managed a $10 million HIV medication donation, which provided lifesaving medication to over 50,000 people. He also advised governments on cost reduction strategies. In one instance, he helped Ivory Coast save over $3 million by convincing policy makers to update their HIV treatment protocols and buy medication from low-cost generic manufacturers. Isaac is at London Business School because he wants to transition from public health to development finance. He is on the Execu|Searchtive committees of the Africa and Net Impact Clubs at London Business School and enjoys playing golf, tennis and rugby. Isaac graduated from Brown University in 2007 with a Bachelors in Science in Psychology.

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