Any suggestions on revenue projection practice material?
Have gone through WSO / BIWS modelling courses and I'm pretty confident with the mechanics of modelling.
However, none of the courses (or books) seem to offer a robust explanation on how revenue projection is actually done in real life. Yes I know two frequently used methods (Top-down / bottom-up --> identify P & Q --> identify key drivers --> etc.), but I was curious if there was any material that goes into revenue projection in more detail. I understand that there isn't (and shouldn't be) a standardized "revenue projection template" per se, but there must be a certain framework that professionals have in mind when they go about projecting revenue.
The following list is what I have tried on my end:
1. Go through initiation reports of major companies and see how the analysts projected the revenue
--> Found little success as most of them don't even disclose how the figures were projected
--> For those that do explain their rationale, its either super vague or just based on simple run-rates
- Go through sector reports and see what the key drivers are and how they are linked to the top line
--> Although you get a grasp of how the industry works, it still doesn't let you develop a "framework" for revenue projection
With that being said, would really appreciate it if someone could recommend any materials that really delves into revenue projection methodologies.
Thanks
