Houlihan rebranding
Houlihan announced that they’re rebranding the firm’s aesthetics on September 1 — personally think this new design looks wack as hell. Old HL was classic
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Short HL. Will probably renege SA '23 offer due to how prestigious this "rebranding" is.
Eh, it's fine. One of the few cool things about GCA was their logo, and the shadowy diamond in the H was always a bit confusing to me.
globe thing looks generic but the old logo was possibly the ugliest logo among IBs so definitely an improvement
Honestly the logo makes it look generic (besides in IB logos are usually the bank name alone), but to me the #1 issue is the loss of the color scheme. Black and gold was unique and distinct.
The "Houlihan Lokey" looks similar to Rothschild's logo
Change of logo = Salary bump
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