How do you answer the ‘Why this firm?’ question?

A rep from GS came to my school and literally said that most BB are more or less the same. She interned at MS one summer before joining GS full time.

I feel as though many of the answers to this question can be used at literally any BB. How do you differentiate your response and craft a compelling answer to this interview question?

2 Comments
 

If you've networked well, this is a good time to talk about the people / culture. A few solid business reasons then refer to some tidbits from your conversations that seemed unique or were telling about the culture

 

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