How much marketing does your firm do in Investment Banking to source deals?

How much marketing does your firm do to source deals?

I feel like a real life ape at my bank, and my MDs are ape leaders, except they're only teaching me how to eat shit not throw it.

Generally curious, our MDs are minced meat and use a lot of marketing. Incredibly archaic to me but am wondering what your firms are like? Other than BB and EB, how does your firm source and what avenues are they using to find these deals?

5,781 WSO Academy Investment Banking Session Reviews: 4.82/5

Malardalen University

Class of '26 Jun 2026 Cohort

5.00/5

Investment Banking Mock Interview

“I had a really great session with Andre, he gave me really good tips and advice and he still came for our session even if he was sick which I do really appreciate. Now, I feel even more confident for my interview ”

SDA Bocconi School of Management

Class of '25 Oct 2026 Cohort

4.70/5

Investment Banking Full Resume Review

“The mentoring sessions were extremely valuable and played an important role in improving both the quality and the overall presentation of my CV. The mentor took the time to go through every single aspect of the document in great detail, providing clear and practical feedback on the content, structure, wording, and overall positioning of my experiences. One of the most valuable aspects of the sessions was the mentor’s ability to understand the specific requirements and expectations of the Investment Banking industry. Rather than simply making general improvements, he carefully reviewed each section of my CV and helped me identify how to better present my academic background, professional experiences, skills, and achievements in a way that is relevant and attractive to Investment Banking recruiters. The mentor also completely restructured the CV, helping me move from an initial version to a polished final format specifically suited to Investment Banking applications. The final result was much more concise, professional, and impactful, while ensuring that the most relevant information was clearly highlighted. His attention to detail was particularly helpful in improving the wording and making each bullet point more focused on achievements and measurable impact. Another aspect I particularly appreciated was his responsiveness. He was extremely quick in answering my questions and providing feedback, which made the entire process very efficient. Whenever I had doubts or needed clarification, I received a prompt and detailed response, allowing me to continuously improve the CV without unnecessary delays. Overall, the mentoring sessions provided significant value and gave me a much clearer understanding of how to position my profile for Investment Banking opportunities. I am very satisfied with the final version of my CV and with the level of guidance and support provided throughout the process. I would highly recommend this mentoring experience to anyone looking to strengthen their CV and prepare it effectively for a career in Investment Banking.”

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Authored by: Certified Investment Banking Professional - Vice PresidentCertified Investment Banking Pro

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How much marketing does your firm do in Investment Banking to source deals?

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How much marketing does your firm do in Investment Banking to source deals?

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