How would you explain adwords to a 5-year-old?

Hi Monkeys,

Long time lurker here. Perhaps those interested in IBD covering the IT sector or anyone interested in the IT space could prove useful for this.

I was wondering whether fellow monkeys would be creative enough to go about posting their responses regarding the below question:
- How would you explain Adwords to a 5-year-old?

Your inputs would be highly appreciated.

cheers,

ciwd

3 Comments
 
Best Response

Stores, like an ice cream store or a clothes store, or even a doctor's office, need to put out signs to tell people what they're selling and to come there. They could put this up on a sign in front of their store, or maybe in the newspaper. Now, when most people want to find something, like an ice cream store, they will go on the computer, and look for "ice cream" in google/on the internet. If that ice cream store has Google AdWords, then whenever people look for ice cream or something similar on google, they will see the 'sign' or advertisement for the ice cream store. That way, everyone who is looking for ice cream will find out about this ice cream store. Then they will go to this ice cream store instead of any other one, and the ice cream store will get more customers and make more money.

Overly simplified, yes, but you wanted it for a 5 year old!

 

Think of AdWord like those alphanumeric magnets you put on your fridge. You decide what it says and how it looks. The objective is to make it attractive enough to make you want to open the fridge.

 

Ducimus qui hic ut enim officia enim eaque. Et maxime ut aut optio. Ipsam unde modi aut voluptas magnam harum. Quia quia ipsa veniam quas provident.

Sed est quisquam sit aut ullam et aut. Itaque sapiente eius impedit velit repellat ipsa saepe.

Career Advancement Opportunities

July 2026 Investment Banking

  • Evercore 01 99.4%
  • Moelis & Company 01 98.9%
  • JPMorgan 01 98.3%
  • Guggenheim Partners 01 97.7%
  • Morgan Stanley 07 97.2%

Overall Employee Satisfaction

July 2026 Investment Banking

  • Moelis & Company No 99.4%
  • Evercore No 98.9%
  • Morgan Stanley 01 98.3%
  • Banco Santander 02 97.7%
  • BMO Capital Markets 12 97.1%

Professional Growth Opportunities

July 2026 Investment Banking

  • Evercore 01 99.4%
  • Moelis & Company 01 98.9%
  • Morgan Stanley 06 98.3%
  • Goldman Sachs 01 97.7%
  • JPMorgan 01 97.2%

Total Avg Compensation

July 2026 Investment Banking

  • Vice President (16) $429
  • Associates (46) $258
  • 3rd+ Year Analyst (8) $210
  • 2nd Year Analyst (22) $179
  • Intern/Summer Associate (14) $159
  • 1st Year Analyst (80) $150
  • Intern/Summer Analyst (73) $101
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Leaderboard

1
redever's picture
redever
99.2
2
Secyh62's picture
Secyh62
99.0
3
kanon's picture
kanon
99.0
4
BankonBanking's picture
BankonBanking
99.0
5
DrApeman's picture
DrApeman
98.9
6
GameTheory's picture
GameTheory
98.9
7
CompBanker's picture
CompBanker
98.9
8
dosk17's picture
dosk17
98.9
9
Betsy Massar's picture
Betsy Massar
98.9
10
Mimbs's picture
Mimbs
98.8
success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”