Most appropriate valuation multiples for a company like McDonald's?

I am a little bit confused as to how to approach valuing McDonald's in terms of what valuation multiples to choose. I am currently doing a valuation exercise given by my investment club. My comps are Burger King, Dunkin Brands, Starbucks, and Wendy's. I am definitely using EV/EBITDA because it gets rid of the distortion effects arising from differences in capital structure. For EV/Sales, I am using this multiple because it also removes distortion effects. What is another multiple that I can employ? Also, how do I go about projecting the multiples for the next two years? i.e. after LTM EV/EBITDA, estimating 2014 EV/EBITDA, 2015 EV/EBITDA.

Thanks guys!

5 Comments
 
Best Response

First - I would take SBUX out of the comp set and add YUM! Second - I wouldn't rule out looking at P/E or other equity multiples, the adding net debt to get to your TEV. I would look at six multiples: LTM & NTM EV/Sales; LTM & NTM EV/EBITDA; and LTM & NTM P/E

If you do inlcude SBUX - I would look at it seperately on a PE/G basis.

 

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