I've seen these posts from time to time. I utilized WSO and relied heavily upon advice from this forum to help me land an offer as a SA in a top group at a top MM (non-NYC) in the US (also, shout out to [WSO's IB Interview Course](https://www.wallstreetoasis.com/guide/investment-…)). I finished up my SA stint a couple of months ago and received a FT offer, which I took. A little background: 1) I come from a school with very little investment banking exposure. Around 1-2 people "break in" every year. 2) The MM I'm at is highly recognized in the space and the group that I'm in is the largest at the firm. 3) I went through SA recruiting mainly by cold reaching out to people. Ended up with two superdays out of the 30+ firms I reached out to. 4) I'm in the undergraduate business school at my university and had some semi-relevant finance experience (financial analyst intern at a tiny boutique shop), but wasn't heavily involved in any other finance organizations or formal recruiting. Happy to answer any questions pertaining to non-target recruiting, the interview process, my summer analyst stint (how to win an offer, office dynamics, types of work), or anything else. This forum helped me tremendously, so I want to give back. Thanks and ask away!
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Any secret sauce for cold reaching out to people?
I know it's been said a million times, but it comes down to finding some kind of connection with the person. You will more likely get a response or a phone call if you can relate yourself.
E.g. both in finance clubs at school, both from same city, both from non-targets, both studied same thing in college, etc. You need to give them a reason to help you. Hopefully this is helpful.