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Its probably worth it if you can get in. The hard part is getting in. Being the raging dickheads that they are, Soho House openly and aggressively discriminates against pretty much anyone who wears a suit, including and especially finance people. On the plus side, if you can get around this somehow, its by all accounts a good social setup because its an escape from the sort of folks you're probably tired of seeing all day every day.

My only guess on how to get in is one of those "I know someone who knows someone . . " stories. My friend's friend runs a small and overpriced clothing shop in tribeca (I think they call these boutiques but fuck if I know) and she told me that her boss is a member and could probably help me concoct some bullshit story about how I'm some kind of fashion investor/advisor and could help me get in.

I didn't bother pursuing it so I don't know how realistic her plan would be. But I think its safe to guess any traditional finance person who got into Soho house had some sort of back channel of that nature, combined with some pretty convincing lies.

 

That’s what it was at the time of my post a few years ago.  The reputation has been slipping as more and more corporate types are talking their way in.  I moved back to NYC last summer and found a good handful of my finance/consulting friends are now members.  

Feel like this is the typical cycle for exclusive stuff.  First you go exclusive as hell to build a brand, then it starts to slip but you try to hold on, and then one day you realize it’s not going to last and the floodgates open so you can maximize cash on the way down.

 

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