Hey Guys, Looking to start a website and pitch the idea to some investors. What are some of the valuation statistics that are commonly used in the industry? Would really appreciate some help. Thanks
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AD revenue, site traffic, retention rate
All the different traffic statistics would probably be useful, things such as
Traffic Rank, Reach, Pageviews, Pageviews/User, Bounce %, Time on Site, and Search %.
For a basic website I think the standard multiple is c. 10 months revenue.
Follow Facebook and go for 70x profit.
it'll depend on youe CPM, if it's a vertical website (like about dogs, frequented by dog owners), then your CPM will be higher
Check out google analytics, anything you could ever want in that data...
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