Why this bank?

Looking for advice on how to answer the "why this bank" question? Ideas on specific things to look for, mention, etc. I know it can differ for MM vs BB vs EB, I personally am gearing more towards the MM banks, but I know it is helpful to know answers for BB and EB (also as a point of reference for other people looking on this post), so any advice is greatly appreciated.

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You can spin things a million ways depending on who you are talking to. Would use language to describe culture, variances in the work that happens at MM vs BB, and ability to have a long lasting career at the place.

 
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