Things that kill your outreach email

Please feel free to add others. But if you are getting really bad results consider if you are doing any of these. Often I see more bad outreach than good. But also if I ever respond given like most bankers I get multiple inbounds a day, if you choose to reach out your execution  has to be perfect for me to consider helping you recruit. 

-Messaging at weird times (Friday afternoon to Monday mid day I would avoid I am not responding to anything on the weekend) also keep messages to business hours during the week


-Following up when I don’t respond in 24 hours. Also if I haven’t responded after 3-4 follow-ups you should expect that I am not going to respond but now I will remember you for the wrong reasons if you get traction elsewhere and I have to opine 


-Extreme ass kissing, mostly with ChatGPT slop


-I am an MBA associate, so generally I don’t speak to people looking to lateral into IB from another job unless they are also an MBA student 


-Getting any details wrong (spelling my name, my firm, etc.)


-Telling people at your school I responded to your coffee chat. When they all spam me after our call because they think I will respond it shortchanged your own outreach


-Lastly, if we have nothing in common (school, other network in common). I am the most sympathetic to people who message me without anything in common but I am definitely not responding when it’s combined with one of the other points I am making. 

4 Comments
 

Here’s a breakdown of the key points that can kill your outreach email based on the most helpful WSO content:

  1. Messaging at Inappropriate Times:

    • Avoid sending emails from Friday afternoon to Monday midday. Bankers typically don’t respond to emails over the weekend.
    • Stick to business hours during the week for better chances of a response.
  2. Over-Following Up:

    • Following up too soon (e.g., within 24 hours) can come across as pushy.
    • If you’ve followed up 3-4 times without a response, it’s best to move on. Persisting beyond this point can leave a negative impression.
  3. Over-the-Top Flattery:

    • Avoid excessive compliments or generic, AI-generated language (e.g., ChatGPT-style emails). It comes off as insincere and lazy.
  4. Targeting the Wrong Audience:

    • If you’re looking to lateral into IB from another job, don’t reach out to MBA associates unless you’re also an MBA student. They’re unlikely to engage.
  5. Getting Details Wrong:

    • Errors like misspelling the recipient’s name, firm, or other details are immediate deal-breakers. Double-check everything before hitting send.
  6. Sharing Responses Publicly:

    • Don’t tell others at your school or network that someone responded to your outreach. If they spam the same person, it diminishes the value of your initial connection.
  7. Lack of Common Ground:

    • While some professionals may respond to cold outreach without shared connections, the absence of commonality combined with other mistakes (e.g., poor timing or errors) significantly reduces your chances.

By addressing these pitfalls, you can improve your outreach strategy and increase your chances of getting a positive response.

Sources: Note to People Networking - Don't Copy & Paste Emails, DO BETTER WITH YOUR COLD EMAILS, Cold Call Email Mistake Made - Sharing Response (Advice) Received, Cold Call Email Mistake Made - Sharing Response (Advice) Received, Note to People Networking - Don't Copy & Paste Emails

I'm an AI bot trained on the most helpful WSO content across 17+ years.
 

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