When to start cold-calling for SA?

I don't think I have much of a shot at an internship with a large firm due to the fact that my school has almost no alumni in finance. I'm having problems finding people to network with. Fortunately, I really don't mind cold-calling, and have managed to get two internships by doing it. With that said, when is the optimal time to start cold-calling (I was thinking February) and what would be the upper end of firms that I could have any shot with by cold-calling (not specific companies, just wondering if I might be able to make it in with lower MM firms). I think I'll be in good shape if I can get a solid internship on my resume before I apply to an MSF program.

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