Working as technology analyst at a bank vs software engineer at technology firm

I am currently a senior and will be graduating next year so I'm looking into full time positions. My major is Computer Engineering. I live in the NY/NJ area so a lot of banks from wall street come to my school for recruiting for their technology divisions. My questions is: what are the differences between working as a application developer or technology analyst for a bank (like Citi or GS) versus working for a technology firm such as Google or Microsoft (or even smaller tech firms)? What is the better career option?

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