10 Most Innovative Companies in Retail in 2017

As a large percentage of the population moves towards online shopping, retail companies are looking for ways to make offline shopping a unique experience. The following companies are said to be the ten most innovative retail companies of 2017 for making shopping easier and more exciting (than it currently is of course.) The original article provides more details for the rankings.

01. AMAZON For priming its consumers for a lifetime of purchases 02. CASPER For making money in our sleep 03. THE HOME DEPOT For growing without building 04. CLIQUE MEDIA GROUP For parlaying fashion advice into retail gold 05. REWARDSTYLE For giving influencers a platform for commissions 06. HYPEBEAST For uniting sneaker heads into a lucrative demographic 07. PIRCH For bringing the appliances store to life 08. ULTA BEAUTY For beautifying the in-store makeup-buying experience 09. T.J. MAXX For bringing a delightful sense of urgency back to offline shopping 10. BEAUTYCOUNTER For lobbying safer cosmetics

I'm not surprised at all to see Amazon top the list, but some of these other companies, I haven't even heard of. For example, I'm a little confused to see that a mattress company is #2. However, Beautycounter does seem to be moving in a positive direction as a B Corp and only supporting safe cosmetics.

Do you guys think there are some companies on this list which shouldn't be here, or any companies which should have been mentioned?