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As LinkedIn is getting a lot of popularity in the B2B world, a lot of people still seem to be confused. They often ask ‘Is LinkedIn really great for B2B leads?’

The answer is, ‘Yes.’

According to Stats, LinkedIn is the most used social media platform by B2B marketers. It has even left behind Facebook and Twitter in this race.

Here are some more statistics to back this up:

  • B2B marketers get 80% of the total social media leads from LinkedIn.
  • 47% of the leads relevant to B2B come from LinkedIn
  • 91% of marketing executives consider LinkedIn the best platform to find quality content
  • 80% of the B2B marketers rely on LinkedIn for lead generation
  • 90% of the B2B traffic comes from LinkedIn.
 

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