After reading the recent Forbes article about Kylie Jenner's $800 million valuation on her cosmetics company, I am just wondering if anyone else thinks this is a bunch of fake news and how unreliable the media really is.
Some context on the article:
- Valuation is $800m
- Revenue for 2017 was $370M and $307M for 2016 (inception)
- Product is not differentiated at all and is solely based on Kylie Jenner's fame
- Products are expense so expecting higher than industry margins
- Discount rate Forbes stated was 20% (WTH did they get this number from?)
- Said they Used a "conservative" multiple
Would love to write a research report on her company, industry, and long-term horizon....but then i'd realize how much time I'd be wasting. Thoughts on this Value?
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