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Um yes you are missing something. I still have 4 ads along the side. Also, I strongly doubt that 100% (or even close) of Facebook's revenue comes from the 4 ad spots on homescreen. Shoddy reasoning my friend.
Excellent analysis
My guess is they make a lot of revenue from the applications / games as well. Surely enough to make a dent in the ad revenue given how much some of the app makers are worth...
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