Startups in areas you have no prior knowledge

Hi,

Just a quick thought. There seems to be a lot hype around the idea of startups etc. on here.

I would be interested to hear how people would go about starting up a company that specialises in something that they have no prior knowledge in - assume its a product like an app or a tangible product.

In my case, I have little knowledge of designing products, but think that I have a reasonable solution to something. How can I take this idea and turn it into a reality - the development costs would extend much further than my personal finance.

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