Talking Your Book

Many of you guys are familiar with the concept of talking your book, an old but increasingly crucial marketing concept for the investment professional. In the following video, Tadas Viskanta of Abnormal Returns, gives a great breakdown of the pros and the cons. Enjoy.

3 Comments
 

Interesting analysis. Too bad this year's edition of March Madness turned out to be a complete crapshoot so I imagine those who focused more on upsets ended up doing atleast slightly better than those who did not. I suppose when you take into account the last decade or so that theory might hold its ground though.

" A recession is when other people lose their job, a depression is when you lose your job. "
 

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