Tech + Finance = Zest?

"payday loans are the devil!" as my mom adequately reminded me at 19 when I had to find a way to pay to get my car out of the shop.

The solution? Former Google and CapitalOne exec's built this sweet little business using "big data" (everything but FICO) to determine credit worthiness....

http://www.zestfinance.com/index.html

What do you think? Has anyone heard of this shop?

 

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