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Readers LOVE Lists. Use them whenever possible and keep paragraphs SHORT!
For an unordered bullet list, use

tags around listed content and

for each item within list.
For a numberd list, use the same

around entire list.

Need to BOLD? Use the strong tags around the text you want to bold: bolded text
Need to ITALICIZE? Use the em tags around the text you want to italicize: italicized text
Need to QUOTE? Use the quote tags around the text you want to quote:

quoted text