What are some of the most underrated Swiss Watch Brands? What do you guys like and look for in a quality watch?

Frederique Constant

Tudor

I recently watched John Wick 4 and the main character in the movie wore a CARL F. BUCHERER! Kind of cool! 

I absolutely love Longines, I have 3-4 of their retro manuals and they're gorgeous. 

I like Omega, not in the sense of them being a competitor of Rolex, tho. There's just a lot to love about the brand, and I think they do maintain some of the "effortless elegance " element in their modern lineup today. However, I believe you do get more from the vintage models. 

A tangent from the Swiss watch is the brand Grand Seiko. I think they also handle the sense of elegance and sharpness pretty well. And if you are not completely opposed to a quartz movement, they are the best choice IMO. Newer models like SBGX347 and older models like SBGF015 are my favs. 

Vacheron Constantin

Mido? I was looking into dress watches in the sub 2k range and I found that their Baroncelli Heritage Line to offer absurd value for money (39mm case, 7 mm thick, display case back, sapphire crystal, blued second hands, decent ETA movement => all under 1000).Btw if u have any good suggestions for dress watches sub 2k, let me know. My ideal specs are 38 mm case, under or equal to 10 mm thick, sapphire crystal, simple but classic design. So far, I've checked Seiko, Tudor, Longines, Junghans, and Nomos (really couldn't get over the lugs on the Nomos Orion despite hitting most if not every mark for an ideal dress watch).

I have a Tudor black bay ceramic which is great and relatively affordable for ~$5k. Threw an aftermarket strap on it. Rolex is always a good option but overpriced as they're hard to get at retail and secondary market prices are 20+% higher depending on the model. Grand Seiko is great -- superior finishing to Rolex/Tudor/Longines and top tier tech. Check out the snowflake (spring drive gives a true sweeping second hand), night birch, white birch, or green birch (on available online for the last one). Formex for $1k watches that are super well made (I have the field watch and like it). FC is also worth checking out, along with Longines (Zulu time GMT). JLC/Cartier also are good options.

Glashutte, makes very handsome watches

Vintage girard perregaux, universal geneve, omegas have been what ive been browsing lately

I want to say JLC as they're not as talked about with most folk who don't care for watches but definitely are a stronghold for watch enthusiasts and worth mentioning. Some of the best movements in the industry (just research the history here) and some of the best dials (master ultra-thin moon) / models (reverso).Usually 10-12K on average is my guess depending on the complication of course but never exorbitantly expensive. Don't think they hold value well at all but I'm a buyer of watches to wear, not to invest so I'm in a different thought bucket on that.

Oris

It's not Swiss but in the $1000-2000 range, NOMOS Glashutte is highly competitive ... especially the Club and Tangente. 

I totally get what you mean, Longines is such a solid choice and definitely doesn’t get the love it deserves. For me, when I’m looking at a quality watch, I care about the design, reliability, and how it feels on the wrist more than just the name.

If we’re talking underrated, I’d say check out Asorock Watches too. They’re not Swiss, but they’ve got that quality build, unique designs, and great value without the crazy price tag. It’s a cool option if you want something different that still feels premium.