Why the future of a Southern California action sport is in Africa
When it comes to Southern California subcultures, skateboarding reigned supreme before entering the mainstream. Almost 10X as expensive as skateboarding, freestyle BMX is having a moment in African cities where action sports companies expected little business. More puzzling is why, when in America more people skate because the entry price for BMX is higher, while the opposite is the case in Africa. The answer is infrastructural and also cultural. The article below gives an interesting dive into this unique phenomenon.
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