WSO's Formatting

Is it just me or do others think that WSO's formatting is a bit irksome and childish?

We represent some of the most elite in formatting - and yet in our own little oasis we are sloppy with formatting.

Here is what I would suggest.

1) See over there where it says "Forum Topics?" Any link there inexplicably shifts from the quite attractive Helvetica/Verdana style font to a font written in small caps in which any of the large caps appear bolded relative to the rest of the word, giving the appearance that whatever analyst typed it accidentally hit ctrl+B instead of ctrl+V when they were trying to insert that fancy accent aigu.

What precisely is the rationale for this font shift? Wouldn't using the same font as other linked words (ex. above where it says Wall Street Oasis >> Content etc) work just as well? It is clear they are forum topics because it says "forum topics" above them so I don't buy the "we have to distinguish topics from links" argument.

Recommendation: Change all fonts to the standard Helvetica/Verdana style - or even better, WSO hire a good typesetter to custom make a WSO font that we can buy to use in our resumes - and simply use bold and non-bold, and if you use any caps, only use ALL caps - see HBS resume template for example.

2) Our logo - now I realize that the 'monkey' analogy is quite widespread and indeed funny - but to some extent we degrade ourselves by sticking so closely to the metaphor. Perhaps something more subtle would up the class of this establishment - like a statue of a golden monkey, or a monkey climbing a tower.

Recommendation: Consider other logos which would enhance the curb appeal of the site and be less degrading.

3) Clip art - NO ONE in banking uses clip art with the exception maybe of Raymond James. The words in the buttons for "company research" and "modeling" etc. would suffice just fine.

Recommendation: Don't treat this like a 7th grade science project.

Thoughts? frgna