NewsMax IPO - What is Digital Offering (Lead Selling Agent)?

Crazy jump in share price today after IPO. Was curious who banked them and the press release say “Digital Offering LLC acted as the lead selling agent for the Public Offering.”

Anyone know who these guys are? Never heard of them and only see 4 bankers on their website, with only 1 junior banker. What are they doing touching this?

Can only imagine how they’re feeling rn

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