Company Value Formula

Company Value = Cash Flow / (Discount rate - Growth rate)

Question: Why is the discount rate subtracting growth rate?

For example, a growing company has the following cf: Year 1: 100 Year 2: 103 Year 3: etc. Growth rate: 3% Discount rate: 10%

So the company value = 100 / (10% - 3%) = 1,429, meaning you would be willing to pay $1,429 for the company.

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