Maybe I’m an idiot, but what’s the point of this?

Why wouldn’t you just take out COGS and look at EBITDA at that point?

 

1. There may be things in COGS that are fixed in nature (e.g., factory overhead expenses)

2. EBTIDA doesn't tell you the 'unit economics' of the product - it includes SG&A which are largely fixed. However, there may be portions of SG&A that are more variable in nature (e.g., sales commission). 

Usually if you see the term contribution margin in a CIM or something they'll have some sort of explanation on what the company is taking into account in terms of P&L line items so you'll get a good sense of whether that's the right metric to use or not.

 
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