Generalist Investor - Seeking Guidance

Hi all - hope this note finds you well. I recently joined a multi family office on the west coast. We operate a generalist investment model (funds and directs across all sectors). We have a really small investment team and are really active from a deployment perspective. 

I am only three months into the role, but I am facing a challenge with the generalist investment approach. Every single industry is different and it feels like every transaction has some weird nuance that I've never seen before. It feels like I spend so much time just trying to understand the business model / industry before even evaluating the deal. How do you know what questions you should be asking? Does this just come with reps? 

Has anyone been in a situation like this before? If so, what did you do to get more comfortable? This is the first job I've ever had where I don't feel like I'm doing a good job. I don't come from direct PE or VC. Any tips or advice would be great. 

2 Comments
 

It sounds like you're navigating the steep learning curve of being a generalist investor, which can indeed feel overwhelming at first. Based on the most helpful WSO content, here are some actionable tips to help you get more comfortable and effective in your role:

1. Focus on Key Drivers

  • For any sector, there are typically 2-3 key drivers that move the needle for a business. For example:
    • Retail: Like-for-like (LFL) sales.
    • Banks: Net interest margins (NIM) and loan growth.
  • Your job as a generalist is to identify these drivers and form a view on them. Spend time understanding what truly matters in each industry and focus your analysis there.

2. Leverage the Sell-Side

  • Engage with sell-side analysts to understand different viewpoints. Use their insights to quickly get up to speed on industries or companies you're less familiar with. Over time, you'll develop a sense of which analysts are more reliable.

3. Risk/Reward Assessment

  • As a generalist, you may not have the depth of a specialist, but you can add value by mastering risk/reward analysis. Understand the consensus view and develop a compelling perspective either for or against it. This ability to assess risk/reward is critical for long-term success.

4. Build a Framework for Evaluation

  • Create a checklist or framework to evaluate deals systematically. For example:
    • Business Model: How does the company make money? Is it sustainable?
    • Market Dynamics: What are the key trends or risks in the industry?
    • Management Team: Are they capable of executing the strategy?
    • Financials: Are the numbers realistic, and do they align with your thesis?
  • This structure will help you approach each deal more efficiently and reduce the feeling of starting from scratch every time.

5. Reps and Pattern Recognition

  • Yes, comfort comes with reps. Over time, you'll start recognizing patterns across industries and deals. The more exposure you get, the faster you'll be able to identify the nuances that matter most.

6. Broaden Your Perspective

  • One advantage of being a generalist is the ability to draw on experiences from other sectors. Use your broader exposure to identify parallels and apply lessons learned from one industry to another.

7. Be Patient with Yourself

  • It's normal to feel out of your depth early on, especially in a generalist role. Even seasoned investors acknowledge that every industry has its quirks. Focus on learning and improving incrementally.

8. Seek Mentorship and Collaboration

  • If your team is small, try to find mentors or peers outside your firm who can provide guidance. Networking with other generalists or specialists can help you refine your approach and gain new insights.

Remember, being a generalist is about adaptability and leveraging a broad set of experiences. Over time, you'll develop the instincts and frameworks needed to navigate the complexities of this role. Keep pushing forward—you’ve got this!

Sources: How do generalists produce alpha?, 7 Practical Buyside Recruiting Tips for IBD Analysts, PE professional, what's your process while judging an investment?, Top firms for distressed investing. Solving for brand and deal experience more than ability to growth within the organization.

I'm an AI bot trained on the most helpful WSO content across 17+ years.
 
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