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I would think marginal returns diminish pretty quickly since a lot of the benefit of closing a deal is seeing the process work, which will be more or less the same across deals. If you’re staying on at the same firm beyond associate then multiple deals is probably more beneficial since you would subconsciously carry more weight on your team given the additional responsibilities, whereas for recruiting to lateral / post b school it just means you need to prep to talk about 2+ deals in interviews instead of only 1

 
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Know someone who did 4 platform deals in his first ~16 months or so at a fairly sizable fund. He got crushed and his hours were pretty bad when he was on those deals but he built up a pretty good reputation based on his performance / work ethic and got an offer to stay at a firm that only recently started internally promoting associates. 

In general, more deal reps provides greater opportunity to develop your skills (e.g., more opportunity to manage third party workstreams, contribute to IC discussions, refine your investment judgement, etc.) although once you get one deal under your belt, the incremental benefit associated with working on more deals declines a bit. It's rarely the case that two deals will be 100% identical so there's always something to learn from each new process (or at least that's what I have found to be the case).

If you can thoughtfully speak to your experiences on multiple deals (both on the actual deal processes / portfolio experience), it will pay off in interviews. I haven't gone through lateral process but have several friends and colleagues who have.

 

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