TAM vs. whitespace opportunity?
hi guys - what exactly is the difference here? is whitespace a subset of TAM? so if TAM is $1B, whitespace might be $100M that's actually serviceable to a Company?
from what i understaND, TAM is the total revenue opportunity assuming 100% market share. so is whitespace the portion of that pie that is still available for a company to go get?
numerical examples would be super helpful
thanks so much
Look up TAM SAM SOM. Pretty common framework and should help answer your question.
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