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From what I've noticed people are often interested in the story of the business. In many cases, the best businesses come from personal problems founders realized could help many others. From there, depending on the size of the business I'd like to hear more about the founder's track record / background (for an earlier stage business) or about the business's growth / ability to break into their market (market fit for later stage businesses).

In addition, curious to hear about their competitors and how this business is unique (aside from simply funding).

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