Working for Brand / E-Comm Aggregators?
Anyone have any experience here? Have seen a couple opportunities for M&A / acquisition folks at these places recently but don’t know how differentiated / sustainable the model is.
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Velocity is high and target pipelines are crazy given how fragmented the market is, so lots of capital available to these names.
Flip side is that so many of these have popped up. Am not an expert by any means, but I struggle to see how they differentiate. There's obviously the branding, positioning, SEO type shit (which I know nothing about) but I don't know what you do beyond that. Feels almost like a race to scale.
Have come across a couple of interesting ones that are very niche, e.g., rolling up partners in a big ecosystem like Shopify, maybe that's the play? I don't know, I still struggle to see it but I'm also a skeptic by nature.
My experience shows that branding is doomed without high-quality SEO. No matter how creative the content is. Say, if there 2 blogs. One blog focuses solely on the content while the other uses SEO techniques and tools like this https://rush-analytics.com/land/keyword-clustering I am pretty sure that the latter will get more traffic and get more popular in the long run!
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