Question About Tenant Sourcing?

Hey all, longtime lurker but had something come up the other day that made me start thinking. Not a real estate guy, but was curious around how commercial real estate owners, specifically office buildings, go about finding tenants. Do you just post a phone # outside the building and start hoping? Have a list of potential tenants that you call for each development? A mix? More of a curiosity thing, but would greatly appreciate any info

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