Cover Letter Advice-- "dissing" rival firm

Hello,

I'm writing a cover letter and I'm in need of some help. I'm applying to company A in the same industry as another company B I have experience at. The way I have it set up right now is

First half: talk about why I love the industry (based on experience at B) Second half: talk about why I want to work at A

My primary concern is A will read this as "why don't you just go work at B". To fix this problem I gave a (legitimate) downside of B in the second half and explained how A doesn't have this issue.

Does this do enough to show A that I really want to work there? And is it okay that I "dissed" B (not in a negative, but matter-of-fact way)? Or am I overthinking all of this and nobody is going to read my cover letter anyway?

Thanks very much for your advice.

4 Comments
 

Okay thank you very much! I slept on it and think you are right--I'll just explain why I really want to work at firm A

 

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