Columbia Essays

One of Columbia's optional essays says to pick between either :

Columbia deeply values its vibrant student community, the building of which begins at orientation when admitted students are assigned to clusters of 65 to 70 fellow students who take most of the first-year core classes together. During the first weeks of school, each cluster selects a cluster chair. Further strengthening the student community are the more than 100 active student organizations at Columbia Business School, ranging from cultural to professional to community service–oriented. Leadership positions within clusters and clubs offer hands-on management and networking opportunities for students as they interact with fellow students, administrators, faculty members, alumni, and practitioners.

You are running for either cluster chair or a club leadership position of your choosing. Compose your campaign speech. (250 words maximum)

OR

The annual A. Lorne Weil Outrageous Business Plan Competition is a student initiative managed and run by the Columbia Entrepreneurs Organization (CEO). The competition encourages Columbia MBA students to explore creative, entrepreneurial ideas that are sufficiently ambitious in scope and scale to be considered “outrageous.” Students explore these ideas while learning firsthand what goes into the development and presentation of a solid business proposal.

Develop your own outrageous business idea. In essay form, compose your elevator pitch. (250 words maximum)

If you had a good business to pitch (but werent going for entrepreneurship, rather something on the side you may want to go ahead and do) that has scalability, would you rather talk about that idea or would you go with the leadership paragraph and pull on past leadership experiences to sell them more? 250 word max isnt much either way...

i kind of think the biz idea they could have a higher chance of loving or hating what you say, while the leadership may be a bit 'typical' of a response and formatting but sells parts of your app more...