Executive Assessment vs GMAT for Full-time MBA

Has anyone tried doing the Executive Assessment (EA) exam, instead of the GMAT/GRE for full-time MBA admission? Heard that Stern has included the EA as an accepted test score along with the usual suspects GMAT and GRE. Apparently Columbia has accepted the EA for its full-time MBA for a couple years as well.

Do you guys think this will be adopted by the top 10 or top 20 b-schools? More importantly, how will this affect the number of applications going forward? Seems that the EA is easier than GMAT and GRE, but it costs $350.

Thoughts?

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