USC Marshall vs SMU Cox Undergrad Transfer

I've been accepted as a transfer to both USC and SMU for business and was wanting to see if I could get the opinion of someone with a good perspective on the two before I decide definitively. I don't really care about South vs West, school culture/vibe, or anything else but placement. Tuition would be about the same for both, so that isn't a factor either. I am leaning towards USC based on its rankings and prestige over SMU, as well as how it might benefit my application if I decide to pursue my master's. However, I'm curious to know if/why I should choose SMU over USC.  

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