Firm Differentiation Interview Question

When interviewing for SA positions last year, I had an interviewer ask me why I wanted to join GS. I answered the question well, but they wanted more, they wanted to know why I would specifically choose GS over MS or JPM. I was, and still 9 months later am, very confused by what I could of answered for this as there is not much that differentiates these three in my opinion. If anyone has any tips or suggestions for this that would be amazing.

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