DNVB (digitally native vertical brand) startup ideas

what are some ideas for the next DNVB (digitally native vertical brand) startup? some famous ones are -bonobos -warby parker -stitch fix -dollar shave club -allbirds -barkbox -chubbies

how about the community throws out ideas...all the products exist already...but perhaps the community will use the process to discover the next big thing?

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