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July 31, 2026
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Honey, it's not deceitful. You're applying for a job/internship, you have to show enthusiasm. Do you think anyone of us would interview with only one firm??? NO! We have to cast your net wide. And it's unavoidable that we make up answers for "why [insert industry]", "why [insert firm's name]", and sometimes "why [insert city's name] at every single firm we interview with. The best way to answer this question is to talk to someone at that firm for "why us", scan the first few pages of Vault PWM for canned answers for "why PWM" and name your favorite local bars/clubs for "why this city"
Good luck!
Don't ever say you're not interested in PWM. No one is going to hire you if they know you're just doing it for a resume boost. Make up some reason for doing it-helping people invest wisely, enjoy following markets but not short term trader type-longer time horizon, blah blah blah. There's not really any difference between UBS, ML, and MSSB for PWM "prestige."
You have to give bullshit answers. "You know, PWM interests me because of the focus on the client and the interaction with them. You get to use personal skills in combination with financial knowledge."
"UBS has a stellar reputation with global opportunities and presence. The culture is outstanding from what I've seen," etc.
Hey fellas, thanks for the help. I appreciate it!
What you guys pointed out is basically what I thought. I suppose my real question is, how would I go about answering the question, "Why UBS?" Why UBS over ML, MSSB, JPM, etc.? I feel like any answer to that question is going to comprise of mainly BS, but are there any recommended points that I could touch on?
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