AMA: Non-target > BB Tech IB > Tech Start Up Founder

bingy's picture
Rank: Orangutan | 337

Hi All - not sure if there will be massive interest in this AMA, but thought I'd give it a shot.

My startup is Hidden Rides - a search engine for car forum classifieds.

Like many of you, my journey began as a bright eyed college kid (many years ago), aspiring to make the big bucks at a coveted BB.

I went to a non-target, so it required years of off seasonal internships during the school year, learning to network, kind individuals, and a whole lot of luck.

I eventually landed an SA gig at a top 3 BB - which turned into a FT role in a Tech seat.

A few more years of that, and I got the idea for this startup.

Questions/Feedback/H8 - all is welcome.

Comments (15)

Jul 24, 2018

Site looks great. On a personal note, are you hiring for co-founders with PE connections?

Jul 24, 2018

Thanks for trying it out. I am not - this probably wont be a PE play, too small.

Jul 24, 2018

"hiring co-founders"

Jul 24, 2018

It's a thing, I swear

    • 1
Jul 24, 2018
  1. How do you get paid? (Website looks fantastic but I don't see any ads)
  2. Can you speak to what you see the exit being worth?
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Jul 24, 2018
  1. the website is currently not monetized. we are looking at different monetization methods atm.
  2. way to early for that . right now just focused on building a really good/valuable tool for users.
Jul 24, 2018

What made you want to start your own website?

Jul 24, 2018

What industry-specific knowledge/hard skills did you take away from the FT role at the BB that you directly apply now in your day-to-day with your startup?

Jul 24, 2018

not too much overlap - but i would say excel skills, ability to write cohesive emails, trained to work working 24/7 (or at least 80+ hrs a week)

Jul 24, 2018


Jul 24, 2018

skills were excel modeling, powerpoint decks, managing analysts, etc...the normal stuff.

long term, id say IB sets you up better for a strategy role, internal M&A, CFO, etc - from what i have seen.

I started this early in my sell side career, so cant speak about how transferable it is one you make director, MD etc

Jul 24, 2018

Do you have a technical background or use third parties to develop the tech? I'm currently considering a tech startup, however, I am not a technical founder so I want to understand avenues of finding folks who can develop the product.


Jul 24, 2018

i do not, got really lucky and am close friends with the other co-founder (coding genius)

Jul 24, 2018

Man, this is a pretty good idea. I used to have my own automotive company when I was in college where I flipped cars and sold parts, and this would have been very useful.

What's the plan for it going forward?

Just as some brief feedback/suggestions:

  • It seems like you have a decent selection of forums so far, but still missing some pretty popular ones (bimmerforums, r3vlimited, etc. just to name a few).
  • Having the option to select more than one state at a time would be extremely helpful for filtering.
  • I know there are websites for this already, but if you could somehow incorporate craigslist into this as well, I think it could be a one stop shop for a lot of people.
  • The "I'm interested in this car" section was a little confusing. Wasn't very clear what to put in the car listing details sections.

Again, really cool idea. I'll definitely follow along to see updates to the site.

Jul 24, 2018